What is Black-Hat SEO and What are it's Disadvantages?


SEO stands for search engine optimization. It is process of increasing the quantity and quality of the traffic of a website through search engine results. Internet has become one of the most reliable sources of income in present time and SEO marketing is the best way to get turnovers and financial success. Therefore, it is important for business and organizations to make their presence online in this digital world.

There are different parts of SEO in which one is black-hat SEO. Black-hat refers to the usage of illegal optimization, SEO strategies, technique and tactics that only focuses on search engines and not human audiences. This refers to the computer hackers or the people who are doing unethical job. Black-hat SEO is more frequently used by those who are looking for faster results and a quick financial return to their website. But this is not a long-term investment. Black hat SEO helps you to increase the visibility of your site drastically, but once it's detected by the search engines like Google then it takes down your website fall from the ranking. So, there are many disadvantages of black-hat SEO that you must know about if you are looking for this and want to follow this process. But before that we will be discussing about some of the techniques used for black-hat SEO. The techniques are for black-hat are like keyword stuffing, hidden keywords, create fake page for back links, using doorway pages, page swapping, etc. You may get best results by using this process for increasing the visibility of your website in search engines and drive more traffics but there are many difficulties you may face for using this illegal techniques.

Disadvantages of Black-Hat SEO

The biggest disadvantage of using is that you have to give penalty for using such illegal process and that penalty is hard to remove. If it is churn and burn website then there is no issue at all, you can burn the website and churn the new one. But for the reputed ones that have already worked a lot or is ranking somewhere for something already, then it can set back to you even further and that can mean a loss of revenue from your website.

The rank of your website will fall from the search engine and it is also possible that your website will be get banned from the search engine.

These are the disadvantages of black-hat SEO and hence you should not use this process for ranking your site in search engines and increase the traffics, instead of doing this you can hire a reliable and experienced SEO company in India that will help you to rank your website in organic search results in top position.


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