There is no doubt in this, that Search
Engine Optimization is the critical requirement
for the marketers. The daily new developments in SEO have made it
really tough to stand in the competition and also to attain a good
result out of that. What even is more difficult is to manage the SEO
of large portals because small portals have relatively less pages and
keywords and hence it is somehow manageable. But, when it comes to
manage SEO of large portal, it is always a matter of worry. For
those, who are all set to start this task, we are here with such
important tips that would certainly help them out in managing the SEO
of large portals and would definitely provide satisfactory result as
well.
Canonicalization: As we know that there are multiple URL’s
in a large portal. When canonical tags are implemented in the same,
it will be an indication for the search engines to index the specific
version of your content on result pages. And, hence it will result in
good ranking of website.
URL Structure: With better crawling processes and algorithms
followed by search engines, it is important keeping the URLs’
structure simple and session IDs away from them. It is always
necessary to keep the URL’s user friendly especially in
consideration with the large portals.
Search filter functionality: It is very much required that a
large portal should have a good functionality of search filter. If
the robots.txt file makes use of the disallow tag, then you can
ensure that search engines might not index the URLs that are
filtered.
Pagination: With dozens of Web pages in specific categories,
it can affect SEO negatively when many links are listed on a single
page. It is needed that pagination to segment those links on
different pages should be done. This would also ensure that similar
content will not be used on different pages and hence will save the
web portal from duplicity and hence ultimately bring good result.
Approaching a good and experienced SEO
service company will always bring healthy and
fruitful results. Before you hire a company for the task, it would
be great if you will check and verify their work. Doing so, you can
know beforehand that whether the company is capable to deal with your
requirements of improved ranking of your portal in search engine or
not.
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